Wedding Dress Preview Show with Essense of Australia! June 28th & 29th

This will be our 3rd time hosting this event and we have to say it is the best weekend ever!  Here is the general rundown on what a Preview Show is:

Essense of Australia previews and “tests” dresses before they are released to their retailers.  They start off with a large group of dresses and those designs get wheedled down until they have a collection of around 20 styles.  This means the dresses you try on might not make it to the final collection!  It also means that your feedback and opinions on a dress are reported back to the designer!

One of our brides from our Spring event in 2018 chose a dress that wasn’t put into the final collection so she is wearing a one-of-a-kind dress and could be the only bride in the country to wear it!  How cool is that??  Gabi, our manager, found her dress at the Spring event as well and there was a design change made to her dress right after our event ended.  But, because she ordered her dress during the event, her dress was made in the original design, not the modified one!  So, even though Gabi’s dress did make it into the final collection, she is wearing a one-of-a-kind dress because the final dress has a few design changes.

So, long story short, this is an amazing opportunity to shop for your unique and special wedding dress!  We are one of the few stores chosen to host this event which is amazing because the designer cares about your thoughts!

A couple of things to keep in mind:

  1. Your wedding date needs to be February 1st, 2020 or after.  There are no rushes available on these dresses and they do take a solid 6 months to come in.
  2. The price range for these dresses are $1,350-$2,150.  You’ll need 1/2 down to order the dress with the remainder due when the dress arrives!
  3. These dresses are totally exclusive which, unfortunately, means there are no pictures allowed at this event. We want to respect the designer’s creative privacy!
  4. The dresses are only here for the weekend and some will be cut soon after the event so be prepared to say yes during your appointment!  You all know we want you to say yes when and only when you know it’s your dress but due to the nature of this event, you’ll have to be prepared to say yes to your dress if you fall in love!

Questions?  Let us know!  It’s never to early to make your appointment, so visit our contact us page, call us at (260) 483-8000 or email to make your appointment!