Essense of Australia Preview Show May 1-2

It’s that time of the year again!  We get the opportunity to host an Essense of Australia Preview Show!  Keep reading to see what this show is about and why you need to attend!

What is a Preview Show?
Essense sends us around 30 wedding dresses that won’t be in stores early 2021!  This means you get to try on and purchase a wedding dress before any other bride in the country!  There will also be a rep from the designer here (her name is Audrey, she’s amazing) and you’ll be able to give you feedback on the dresses you try on!  So, you get to have a hand in helping to finalize the collection!

What’s the benefit of finding my dress during the event?
Because this is not the final collection, the designs are constantly changing.  The dress you fall in love with could get cut the following week which means you get a one of a kind wedding dress (and how cool is that?!).  Our manager, Gabi, found her ceremony dress at this event last year and while her dress did get put into the final collection, her dress had additional lace on the train and a modified neckline that the final design didn’t have!  Our sweet Emily also found her wedding dress at the Preview Show we hosted in November and we find out next week if her dress made the final collection!

What’s the price range?
Similar to our permanent Essense collection, these wedding dresses will range from $1,200 up to $2,000.  You only need 1/2 down to get your dress ordered during this event and once you purchase your dress with us, you get a discount on accessories and bridesmaids!

Do I need an appointment?
Yes you do!  This is always a popular event and we will book up so go ahead and schedule your appointment now!  Email us at, fill out the contact us page here or call us at (260) 483-8000

Any other information I need to know?
This is an amazing event where you get to see, try on and purchase a wedding dress that almost no other bride in the country has even seen!  There are only 2 “rules” during this event #1) Your wedding date needs to be on or after June 1st, 2020 and #2) no pictures are allowed during this event.  In order to respect the integrity of the designs, the designers have asked that no pictures be taken.  We will absolutely celebrate you in other ways, no worries about that!!

Give us a call to make your appointment and we can’t wait to share these designs with you!