Ah, Chicago Bridal Market was an absolute blast, memories were made, dresses were purchased and I finally got to see where the magic happens. Every year we are offered the chance to go, year one I was sick and last market I was 9 months pregnant, moody and my feet graciously said no thanks. Autumn and her mom, Janet I must say are market pros and to watch these ladies in action was an experience all on its own. Clearly I know Autumn is a bridal genius, but how do you know what lines to pick up? Will brides like these? Do the price points make sense? Man, I had a lot to learn, but I was ready!
Bridal Market is a 4 day event, but they usually knock everything out in a day. Everything is done in a building called Merchandise Mart. Some of these designers had their “booths” done to the 9’s, furniture, decorations and best of all really amazing cookies. Of course Essense of Australia was no exception and we just love our sales rep., Bridgette. Like I said this was my first experience, but I could tell she made the purchasing process easy and it was fun to mingle around the table chatting about the new line. Brides, you are going to be excited about new crepe designs, delicate lace trains and interesting backs.
And now ladies I am going to need a Clark Griswold drum roll, we have two new lines coming to the boutique! Autumn has been researching and researching and after seeing the lines in person we have added Eddy K and Calla Blanche to the OFD family. These are two totally different lines, and I’m excited to get everyone acquainted!
Right when we walked into the booth we were greeted by Allan, a sales rep from Canada that has worked for Eddy K for over 11. He had great energy; he went through each dress individually which is so helpful to us consultants. Each of these dresses are designed in Milan, and their attention to detail gives the best fit for brides. The delicate lace gives brides a relaxed fit with a splash of sexy. If you are a bride looking for a contrasting color, they have a beautiful champagne and light gold and it really creates a clean look.
Calla Blanche is a totally different design spectrum, but these dresses definitely create a wow factor for brides. They have it all, plunging necklines, beaded bodices, intricate trains and sleeves that lay beautifully on the skin. It’s pretty cool to be a part of handpicking each gown and envisioning future brides in these gowns. Autumn really took into consideration our opinions and at the end of the day it is her decision, but she makes us feel like a team. We can’t wait for these gowns to arrive and add some flair to the Midwest!
Always,
Haley